Now, let your new carpet eliminate smells and odors

Let your carpet do the work with Magic Fresh® odor reducing carpet treatment. It's completely safe and natural. It's self-renewing plus it lasts for the life of your new carpet. Rid your home of household smells – from cats, dogs and other pets, and from cooking and smoking – and even from new paint.

So how does it work? Well, when odors come into contact with Magic Fresh carpet, the special chemistry breaks down the odor compounds and releases them back into the air as harmless and odorless carbon dioxide. The result is a cleaner smelling home without the use of air fresheners or deodorizers. It's a lot like placing an open baking soda box in your refrigerator.

Many people don't realize that all homes have odors. They've simply become accustomed to the smell of their own home which others notice immediately. (Studies show 80% of adults surveyed reported this phenomenon.) With Magic Fresh, you'll never worry about any of that again.

Magic Fresh odor reducing carpet treatment is always at work and requires nothing from you. Magic Fresh will last for the life of your carpet – up to 10 years, or up to 5 hot professional extraction cleanings.

Found on carpets made by Beaulieu®. Magic Fresh was first introduced it in 2004. Other advancements include Silver Release® antimicrobial treatment.

"She'll flood your face with kisses 'cause new carpet smells delicious."