For carpet that makes a fresher, healthier feeling room

Silver Release is an antimicrobial treatment that inhibits the growth of bacteria, mold and mildew in carpet. It is safe and natural. Silver has long been recognized as a powerful antimicrobial element. In fact, the saying "born with a silver spoon in one's mouth" hearkens back to the ancient aristocratic practice of placing silver spoons in the mouths of children as a means of keeping them healthy.

Scientifically, the process releases ions from the carpet fibers and interacts with the moisture that the microbes use to live on. Instead these ions bind to the microbes, inactivating them. Silver ion technology is widely used in other antimicrobial applications, from surgical masks and bandages to laundry equipment.

Much like Magic Fresh® odor reducing carpet treatment, Silver Release is added to the carpet fibers during the manufacturing process. You’ll never have to do anything to activate it. It’s always at work. The treatment lasts for the life of the carpet.

For a fresher, healthier feeling home, there’s nothing better than Bliss carpet with Silver Release antimicrobial carpet treatment, available only from Beaulieu.

"The old carpet’s gone, so what’ll we do, said Mike Robe I to Mike Robe II"

* Silver Release is a trademark of Beaulieu Group, LLC and is not related in any way to the antimicrobial feature of the carpet. Such antimicrobial characteristics are built into the carpet to protect the carpet only from stain and odor causing bacteria, mold, and mildew. THE ANTIMICROBIAL CHARACTERISTICS DO NOT EXTEND TO PEOPLE OR ANIMALS AND IN NO WAY AFFECT OR IMPROVE THE HEALTH OF PEOPLE OR ANIMALS.