World Floor Covering Association

World Floor Covering Association

Robert A. Hill Named Chairman of the Board

New WFCA Leader Creates Bold Program

Robert A. Hill, who built a group of floor covering businesses from a single store in suburban Chicago to a $100 million-plus operation today, takes over as Chairman of the Board of the World Floor Covering Association (WFCA) on July 1.

He is initiating a program for the association that “is not business-as-usual. This is a unique time in our industry,” says Hill, “a time that creates an opportunity for this organization to grow in membership, resources and services. It is a time when we can make a difference by simplifying a complicated world.”

“Unlike most trade associations, the WFCA has the financial resources to back its initiatives,” the new leader observes. “The sale of the ‘Surfaces’ show for $45 million in 2000 has made it possible for us to undertake programs that can make a difference, not only for our members, but also for consumers. We have the resources to deliver on our promises.”

Among the programs that will debut this year is a $1 million-plus WFCA website directed to the general public which will be a national clearinghouse for high quality consumer information on how to select, purchase and care for all types of floor covering. “It’s designed to be truly helpful, to de-mystify the whole buying process, and to make decisions easier. It will also enable consumers to find local WFCA dealers and members who are WFCA-certified flooring experts.”

Hill notes that the 3,000-member WFCA is “the only place where every segment of the floor-covering industry can come together-not only retailers, but manufacturers, distributors, installers and members of the related service industries -for information and ideas that will create a stronger business future.”

Hill plans to emphasize the strengths of the organization to expand membership during his term in office. “Our members benefit from access to unbiased information on everything from new installation techniques and creative problem- solving to the latest consumer behavior marketing research. Our certification program enables members who qualify by taking a test to call themselves WFCA-certified flooring experts, thus giving them a distinction in the marketplace.”

Hill is the founder and Chairman of Floor Covering Associates, Inc., a Midwest-based group of businesses which include a chain of floor-covering centers, a home-furnishings and design center and the national FCA-Network of stores in more than 40 states. He is a national leader in the industry, who also serves on the board of the National Floorcovering Alliance. Hill has been the recipient of numerous industry awards, including the Chicago Floorcovering Association’s “Retailer of the Year.”

Born and raised in northern California, Hill is a graduate of the University of California at Berkeley. He began his career in floor covering with his first job, as a mill contract salesman in San Francisco. He is has four children, Vicki and Miranda Hill and Jonathan and Alison Flaum. He and his wife, Thea, live in Chicago.

Hill takes over as WFCA Chairman from Aaron Pirner, CEO of Cap Carpet, Inc. of Wichita, KS.

Chris Davis continues as President and CEO of the association, a post he has held since 1994.

About Floor Covering Associates

Since 1976, FCA Flooring Specialists (FCA) has specialized in the supply and installation of flooring, carpets, hardwood, laminate, LVT, Bamboo, Ceramic tiles, and more to the southern and western suburbs of Chicago. Today, FCA a locally owned and managed company is one of the largest flooring retailers in the country. The company includes major retail centers in Shorewood IL, Naperville IL, Kankakee IL, Merrillville IN, and St. Charles, IL as well as a Design Center which sells furniture and draperies, a commercial division, and an online store.

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